NEWS: Fly Chix Concept Launches on Women’s Equality Day
Fly Chix invokes nostalgic pop culture with flavorful menu, celebrates female entrepreneurship in next evolution of Eurest’s female-led culinary concept
CHARLOTTE, N.C. – (AUGUST 22, 2024) – What’s cooler than being cool? According to national business and industry foodservice provider Eurest, it’s Fly Chix, a new culinary concept launching on Women’s Equality Day.
Fly Chix was developed by an all-woman culinary team and features products from Certified Women-Owned businesses, including Miffy’s Foods and Lillie’s of Charleston.
The creative concept is a nostalgic exploration centered around twice-cooked chicken wings and hand-breaded tenders tossed in flavorful sauces and rubs from Lillie’s of Charleston. Guests can choose from a variety of dipping sauces and familiar sides with a throwback twist like Baked Pimento Macaroni and Cheese and ‘Not Your Mom’s Three Bean Salad’. Every meal is accompanied by quick-pickled carrots and in-house baked jalapeno cheddar cornbread. Fly Chix also includes a Cosmic Brownie featuring Miffy’s Gluten-Free Brownie Mix.
“Fly Chix is more than a culinary concept, it’s a tribute to the trailblazing female leaders, entrepreneurs and chefs who are boldly leading the flock,” said Kim Egan, Director of Strategic Culinary Projects. “With this creative collaboration, we’re bringing great flavor, quality food and an experience that hits on all of the senses.”
Fly Chix follows the release of Cool Chix in 2023, which featured scratch-made chicken nuggets coated with Miffy’s Foods All-Purpose Baking Mix and sauces and seasonings from Lillie’s of Charleston.
Cool Chix was a revolutionary project for Eurest, working alongside two minority- and women-owned businesses to support them in their growth for national distribution while elevating women-led innovation with menu development and product sourcing.
Lillie’s of Charleston is a Black-owned, family business created by Tracey Richardson and her sister Kellye, in honor of her aunt Lillie. Miffy’s Foods is led by Miffy Jones of Portland, Oregon. Miffy was the inaugural participant in Eurest’s Business Partner Accelerator program and is now the exclusive supplier of brownie mix for Eurest.
“As women in the culinary industry, we want to lift one another up and it’s an incredible thrill to do so with a concept like Fly Chix,” said Eurest Director of Webtrition and Culinary Standards Meredith Galit. “When we crafted this menu, we stayed true to the bold spices and flavors Lillie’s is known for so it’s what stands out when you bite into a Fly Chix wing.”
Fly Chix is launching on August 26, for Women’s Equality Day at Eurest marketplaces across the country.