Native Traditions of Hospitality

Native American culture and heritage is rich in hospitality principles deeply rooted in traditions, spiritual beliefs and communities. It teaches lessons of generosity, gratitude, and community that can inspire us to create more meaningful connections in our workplaces and beyond.

Eurest General Manager Jason Shourds shared  his perspective as a Native American who also oversees a marketplace supporting a New England casino  about the lessons he imparts to his team.

Family first. For Jason, family is at the core of Native hospitality. “My whole team is like family to me – that’s how I was raised. With Natives, everyone is our brother and sister and is treated the same. So, you know, I go out of my way even with guests, with the team members. I talk to everybody – I serve 2,000 people a day and can probably name almost everybody by name.”

Gratitude for food. Where our food comes from matters. From Jason’s perspective, this is especially true. Harvesting from the land and expressing gratitude to the animals that provide food and substance for families is inherent in native culture. “Growing up on a reservation, it wasn’t the easiest, but it makes you who you are,” says Jason. “Everybody helps each other out. When somebody hunts, you give to those who need food. That’s how we are.”

Simple kindness. “I always tell my team, even if you just say ‘hello, how are you?’ can make a big difference and you’ll see it on their face. You might have just changed their day,” said Jason.

As the team celebrates Native American Heritage Month in November, Jason comes in every Thursday to make Native Frybread, a time-honored family recipe. “I make about 2,000 pieces from 100 pounds of dough, and I look forward to it because everyone enjoys it.” This act of sharing food not only connects Jason to his roots but also allows his team and guests to experience the joy of Native traditions firsthand.